Pay Per Click (PPC) Google Search Ads Case Study

ppc

Enhance Accountancy are a firm of chartered accountants who have clients nationwide. They wanted me to review their existing Google search (PPC) campaigns to review the structure and performance.

After granting access initially to a 'read only' version of their Google Ads account I identified numerous improvements that could be implemented. After discussing my findings we agreed setting up new campaigns which would run instead of the existing campaigns.

Each new campaign has several ads which are being split-tested over time to improve performance. I have also implemented day parting, demographic bid adjustments and improved use of negative keyboard lists. This has resulted in cost savings and increased conversions.

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Description

Enhance Accountancy are a firm of chartered accountants with a national customer base who provide ethical value-added accounting services for SMEs. I have reviewed & rebuilt their paid Google Search Ads campaigns, to increase the number of (and substantially reduce their cost for) new client signups.

Technology