Could you be getting more from your paid search ads?
Most campaigns either use costly default settings, or aren't regularly optimised using all the available features. My challenge: I'll identify savings & opportunities worth at least my £1000 audit fee or I'll give you your money back!
Making the decision to allow me to independently Audit your Google Ads Search Campaigns can have a hugely positive impact on your business quickly.
Every month that you keep running paid search ads inefficiently is more money wasted and less leads and sales for your business. Act now!
Who benefits the most from my audit?
Did you set up your campaigns using default / recommended settings?
Have you been spending a minimum of £500 pcm for several years?
If so and any of the following apply, I am confident I can help:
- you don't regularly optimise your keywords, ads, bids, demographics etc
- you (or your employee) run the account yourself
- you aren't using conversion tracking (or you are using Smart Goals)
The whole process is quick & easy with fast results:
- quick introductory / scoping video call (time as needed)
- walk-through call to grant access (5 minutes)
- PPC audit & report creation (1-2 weeks)
- Video call to discuss report & next steps (1 hour)
Next steps once you've received your report & video analysis
You can implement my recommendations
After I've gone through my findings many business owners or employees are confident implementing the changes I've suggested. They get to work saving money & getting more leads and sales!
Further consultancy to implement changes
Alternatively if you would like some help implementing changes initially, but want to manage your account yourself ongoing, I can provide further consultancy as required (quote available on request).
Ongoing Campaign management
Once many businesses realise how much money they have been wasting they want to work with me further. I can manage your account on your behalf (quote on request).
You could be saving money & getting more leads & sales within weeks!
Why work with me?
I'm a Google Certified Professional (which means I've passed several exams and I'm qualified to help with your search campaigns).
I've been working in paid search for over 12 years, both client side (as a marketing manager) and agency based (for a legal sector marketing agency).
I've also built up my own businesses utilising paid search and been independently audited, with my work being deemed to be to a high standard.
I've provided PPC management services for a wide range of SMEs.
This includes lead generation for service based businesses (such as will writers, estate agents, accountants & mental capacity assessors).
I've also worked on the 'paid search' aspect of PPC for e-commerce businesses (such as ID product manufacturers and candle retailers).
If you've been running paid search ads for any length of time I can almost certainly help.
Ready to book your paid search audit? Get in touch now!
Remember if I don't find £1000 worth of savings or improvements, I'll happily refund your £1000 fee!
What does this mean?
This is a straight forward promise. I'm confident that the changes I recommend would have either saved you over £1000 over the last 5 years, or gained you over £1000 worth of leads or sales in the last 5 years.
If your account is less than 5 years old no problem - we'll project 5 years going forward instead. If I can't provide at least this value, I'll be happy to refund your payment.
Already working with a PPC agency or internal expert?
I am happy to audit the work of PPC agencies or staff you have working on PPC on your behalf. It is prudent to periodically check that your management fee and/or staff hours are being well spent.
Don't always assume just because an agency is large they are working for you effectively. I've previously audited the work of one of the most well known names in the industry on behalf of a client and found both their work and reporting to be below par. Once the client left the agency they saw increases in new clients and savings on ad spend.
Red flags that you should audit your agency-run campaigns include:
- A lack of access to your account
- No regular performance reporting
- Very basic reporting that only shows traffic (rather than leads & sales)
- A lack of conversion tracking
- Your agency haven't requested access to your Google Analytics account (or set one up for you)
- Your Google Ads account is not sharing date with your Google Analytics account
- Not knowing what terms your agency are targeting on your behalf
Why work with me rather than an agency?
You work directly with me.
I analyse your campaigns, create your report & discuss it with you. I also undertake any future work personally. I don't work with sales staff or account managers.
This means I have a complete understanding of your current position and what can be improved.
You won't get promised one (unrealistic) thing by a sales person, have completely different work undertaken by a PPC analyst and finally have it relayed back to you by an account manager with limited technical understanding. This happens very often!